Leyla talks about how you should know your customer when it comes to event marketing. In order to build a good relationship and trust with prospects and clients, Leyla works very hard to really understand her customers. She uses each of the social media channels differently in order to connect and communicate. She is a big fan of Flicker and she believes its really underutilized. Her firm works on pre/post event strategies to change/effect user experience. From taking pictures, to providing cocktails, giveaways and other teasers, she hopes to leave a great impression. Customer engagement is key.
678 Partners Idea Chef Interview with Leyla Arsan from Lotus Marketing Services from Amir Homayoun Rafizadeh on Vimeo.
Enjoy!
Parissa Behnia
Helping senior executives identify, create and grow business opportunities
Amir Homayoun Rafizadeh aka Network SommelierJoin our online community on Facebook.
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