Idea Chef and I had a great conversation with Jim Matorin about engagement and social networking last week. Part 1 discussed how 2010 is different from the previous few years where social marketing had some time to wind down across twitter, Facebook and LinkedIn. So here is our title:
The usual suspects on the interview turntable. Jim has a terrific background and is very knowledgeable. He is also a great guy. We had multiple touch points(phone and email first), before we met in person. If you are in the food marketing business, well worth knowing him.
The interview is in 2 parts. We did part 1 last week and will be doing part 2 this week. As soon as we have time to upload everything on the usual channels we will let you know. Slideshare, You Tube, Blogger, 678 Partners page as well as our Facebook page will have all the details.
Everyone is trying to re-define engagement. Its still the same engagement as it always has been. Nothing replaces the face to face meeting on "how can I help you?" and "how can you help me?". Building the 2 way relationship has always been a face to face discussion(and will always remain that way). Online connections are great and now we have more channels to share information. At the end of the day the job still has to get done. We have delight and surprise our customers and solve their problems by offering top notch solutions.
My belief has always been that speed networking does not work in the fashion that most people apply it. 40 people all show up and exchange cards. You never hear from anyone unless YOU follow up. I was at one meeting last week. I have 30 cards on my desk. It was as if I was never in that room.
Jim had the best quote. Build meaningful and powerful relationships. It still amazes me in this country that they don't teach networking in business settings.
Some great discussion points on blogging from Jim. Very few blogs these days contain interesting content. It is not only classic marketing but should be built as part of your everyday strategy.
Separate your situational connections from your sustainable ones. Situational connections don't build a strong foundation for you. Will they be there when you need them most? Will they refer business to you? Again why would you want 70,000 connections when you only work with the first 100(possibly a lot fewer than those). If the first person to 100,000 connections wins an IPOD, that's great but focusing on building a quality relationship with 10 people might generate much better returns.
This slide explains itself. Regularly sharing best practice in the form of information exchange is a great way to enhance business relationships.
Jims details so you can get more information. I am also attaching our interview (you need 40 minutes to listen to this). I would suggest your cup of coffee over the weekend when you are reading the weekend papers.
678 Partners Idea Chef and Network Sommelier Interview with Smartketing Jim Matorin on Buzz Marketing, Engagement & LinkedIn Par from Amir Homayoun Rafizadeh on Vimeo.
I also did a short You TUBE with regards to a speed networking meeting I attended(I am still shocked people have not followed up with me). I might have to start approaching some business schools to start teaching this as a full time program.
Share your feedback with me on email or if you like this information, please visit our 678 Partners Facebook page and say you like this. We would certainly appreciate your thoughts and comments.
Everyone is trying to re-define engagement. Its still the same engagement as it always has been. Nothing replaces the face to face meeting on "how can I help you?" and "how can you help me?". Building the 2 way relationship has always been a face to face discussion(and will always remain that way). Online connections are great and now we have more channels to share information. At the end of the day the job still has to get done. We have delight and surprise our customers and solve their problems by offering top notch solutions.
My belief has always been that speed networking does not work in the fashion that most people apply it. 40 people all show up and exchange cards. You never hear from anyone unless YOU follow up. I was at one meeting last week. I have 30 cards on my desk. It was as if I was never in that room.
Jim had the best quote. Build meaningful and powerful relationships. It still amazes me in this country that they don't teach networking in business settings.
Some great discussion points on blogging from Jim. Very few blogs these days contain interesting content. It is not only classic marketing but should be built as part of your everyday strategy.
Separate your situational connections from your sustainable ones. Situational connections don't build a strong foundation for you. Will they be there when you need them most? Will they refer business to you? Again why would you want 70,000 connections when you only work with the first 100(possibly a lot fewer than those). If the first person to 100,000 connections wins an IPOD, that's great but focusing on building a quality relationship with 10 people might generate much better returns.
This slide explains itself. Regularly sharing best practice in the form of information exchange is a great way to enhance business relationships.
Jims details so you can get more information. I am also attaching our interview (you need 40 minutes to listen to this). I would suggest your cup of coffee over the weekend when you are reading the weekend papers.
678 Partners Idea Chef and Network Sommelier Interview with Smartketing Jim Matorin on Buzz Marketing, Engagement & LinkedIn Par from Amir Homayoun Rafizadeh on Vimeo.
I also did a short You TUBE with regards to a speed networking meeting I attended(I am still shocked people have not followed up with me). I might have to start approaching some business schools to start teaching this as a full time program.
Share your feedback with me on email or if you like this information, please visit our 678 Partners Facebook page and say you like this. We would certainly appreciate your thoughts and comments.
Amir Homayoun Rafizadeh aka Network Sommelier
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