There are numerous private and public company databases around. Some are for free (check out your local library) and some are subscription based. Social media has changed this, some for the good and some for the bad. Most sales and marketing teams do not have a good definition on their ideal target market. I hear things like:
1) Any business would be a good lead for our company.
2) No we don't have a specialization.
3) No clue on how many CEO's of private business's that can buy (or have the potential of buying) our services within a 50 mile radius of our company?
and I also hear:
4) Anyone that walks into the store is a great lead
5) Our marketing targets everyone
6) Our sales guys call on every business out in the city
The correct answers?
Hope you are not doing 1, 2, 4, 5 and 6.
Answer to number 3 should be specific names, numbers, emails by each vertical.
Stay tuned for Episode 3 - The differences between strategic networking and open networking which is out Monday 17th.
How do you define a strategic lead and create revenue?
Do you know the differences between strategic networking and open networking - Episode 3 out Monday 17th.
Amir Homayoun Rafizadeh aka Network Sommelier